I took the original label design and worked with the founder to modify it. With a small startup, everything changed quite often. A lot of time was spent tweaking the label design, both the front and back panel. Most recently, there were thoughts of adding a pattern to deviate from the original design and modernize the label. Below you will see the main versions, however many, many versions were made in between.
Also worked on: marketing collateral, product photography, updating and enhancing the website, creating images for social media.
FRONT OF PACK
BACK OF PACK
Pattern I Color I Callouts
WEBSITE AND SOCIAL MEDIA